Mobile UX research — New Zealand

Practical mobile research for Kiwi users: interviews, usability testing, field studies, and rapid prototypes that inform decisions and reduce launch risk.

Serving Auckland, Wellington, Christchurch and remote NZ teams.

Research session

Our approach

We combine contextual inquiry, remote moderated sessions, and quantitative analytics to create a rounded view of how New Zealanders use mobile apps. Outputs include prioritized insights, journey maps, and testable prototypes.

  • Context-first research tailored to NZ markets
  • Fast iteration with Figma prototypes
  • Actionable recommendations for product teams
Participants in testing

Research methods

Live sessions using mobile screen sharing and probing to observe behaviour, record verbatim reactions, and validate flows across NZ demographics.

In-situ observation and short diary tasks capture real-world usage, context, and constraints that lab tests miss.

Combine analytics, heatmaps and task completion metrics to prioritise UX improvements with measurable uplift targets.

Deliverables

  • Research plan & screener
  • Session recordings & highlights
  • Insight report & recommendations
  • Figma fixes & prototype

Case studies

Case study 1
Regional ticketing app

Improved task completion for bookings by 28% after prototype testing with rural users.

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Case study 2
Banking onboarding

Reduced drop-offs by simplifying verification flows validated through moderated sessions.

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Case study 3
Delivery UX revisit

Field testing in Auckland suburbs surfaced constraints used to re-prioritise feature work.

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Design lead

Ava Thompson

Design Lead — UX Research

Local researchers, product-focused insights

Our team blends human-centred research with product thinking. We scaffold research to answer your product questions and map outcomes to roadmaps and KPIs.

Packages & pricing (indicative)

PackageScopeTimelineFrom (NZD)
Discovery SprintStakeholder kick-off, 8 interviews, synthesis2–3 weeks$6,500
Usability Lab8 moderated tests, report, recommendations2 weeks$5,200
End-to-end ResearchRecruitment, mixed methods, prototype validation4–6 weeks$12,000+

Custom scopes available for enterprise and remote teams. Travel costs additional when on-site testing is required.

Ready to validate your mobile experience?

We can run a lightweight sprint to surface the biggest UX risks in two weeks.