Ecommerce UX Optimization — New Zealand

Boost AOV, reduce cart abandonment, and design product journeys that convert. Practical UX for Kiwi retailers and global marketplaces.

Request a consultation Our approach

Serving Auckland, Wellington, Christchurch and nationwide.

Our optimization process

We blend quantitative analytics with qualitative research — journey mapping, heuristic audits, A/B test-ready prototypes, and rapid iterative releases.

Discovery & analytics audit
Mobile-first product flows
Checkout & payment UX optimization
Prototype, test, iterate

Start with an audit

Conversion Audit

Heuristics, checkout friction mapping, and quick-win recommendations.

Book audit

Mobile-first Redesign

Optimised product pages and touch-friendly interactions for NZ shoppers.

Discuss redesign

Usability Testing

Remote and in-person testing with targeted Kiwi audiences.

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Case studies

Kiwi Outfitters — +18% conversion

Checkout simplification and product detail optimisation drove a measurable lift in completed purchases.

See full case

Home Goods NZ — reduced returns

Improved product spec presentation and image galleries cut returns and improved reviews.

Overview

Outcomes we track

+18%

Conversion rate

-27%

Cart abandonment

+12%

Average order value

+8 NPS

Post-release satisfaction

Common questions

A focused audit with prioritized recommendations typically takes 5–10 business days depending on scope.

Yes — we deliver test-ready variants and measurement plans and can support experiment implementation with your team or engineering partners.

We optimise for Shopify, Magento, BigCommerce, custom stacks and mobile apps — focusing on UX principles that work across platforms.

Design Lead — A. Clarke

Lead UX strategist specialising in ecommerce and conversion optimisation for Kiwi retailers.

Schedule a call Learn more

Ready to improve checkout conversions?

Start with an audit or a 60-minute strategy review tailored to your store.

Request audit — NZ View services